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minute read
The personal mobility market is in the middle of a shift from owning to leasing. The move away from owning cars towards seeing mobility solutions as consumer services (Maas) is driving car retailers to change their business models. Bertel O Steen, one of Norway’s leading car dealers, rose to the challenge and asked EGGS to be their innovation partner.
The challenge
Innovating the traditional car dealer business model
With the changing market and wish to remain at the forefront, Bertel O Steen wanted to develop its business model and
Value Proposition from being a car dealer to a full-service provider for personal mobility. To solve the challenge, they asked EGGS and several other creative agencies to develop Easly, its most innovative car leasing service yet.
The outcome
An insight-driven service offering
In collaboration with several agencies, we created Easly, based on people's needs, for a smooth and hassle-free mobility experience. Through service design methodology and user insight work, we defined Value Proposition, service options, User Journey, and Service Proposition for Easly. We also worked on the digital design of the product. Customers can choose from all services they need: the car itself, insurance, fuel, toll ring subscription, snow tire subscription, etc.
Value delivered
A user-centric service experience
The value proposition focuses on simplicity and convenience, with uncomplicated agreements, monthly billing, quick and efficient contact and dialogue with staff at Easly, predictability of servicing and car exchanges, and rewards when customers take good care of the cars.
According to Bertel O Steen, customer feedback has been overwhelmingly positive. Those who’ve traditionally bought and owned cars are now supporting the shift and are embracing the new concept of full-service mobility.