Are you already familiar with Generative AI, or Gen AI? This remarkable subset of Artificial Intelligence has the potential to revolutionize a wide range of applications and unlock unprecedented business value. Gen AI enables machines to independently generate content, ideas and solutions that mirror human creativity and problem-solving abilities. Using extensive data sets and advanced algorithms, Gen AI effortlessly produces text, images, audio, video and a wide range of content. This signifies a transformative milestone in the AI landscape, where machines evolve from mimickers to true innovators and creators, paving a unique path in the field of technology.
In this article, we’ll dig into the tangible benefits of integrating Gen AI into your business strategy and explain why it’s an asset you can’t overlook.
The Synergy of Data, Technology, and Optimization
For decades, data and technology have been the foundation of business optimization. After all, the convergence of these two pillars has enabled companies to streamline processes, analyze market trends, make predictions, and so forth. But what if we told you the possibilities could reach even further? Generative AI is a new, emerging technology made possible by the huge availability of computing power and diverse and extensive data sets. The scale and volume of processing power and training data is truly unprecedented and therefore groundbreaking.
A basic example is the following: imagine the fashion industry in which Generative AI leverages existing data to design new clothing lines to match trends and changing customer preferences. In a nutshell, Generative AI takes optimization to the next level by introducing new solutions that drive progress.
Are you among the 81% engaged in Gen AI?
As we currently perceive it, Generative AI is a tool that can serve as a valuable assistant providing you with a competitive advantage in your core business by increasing productivity and precision. It empowers your employees and creative minds by automating tasks so they can focus on uniquely human endeavors. According to research by technology leader Insight Enterprises, a whopping 81% of business leaders are actively developing policies for Generative AI, from defining roles and responsibilities to employee training and data management. This shows an industry-wide commitment to staying ahead in the technology race.
Employee productivity is key
Talking about increasing employee productivity, the endless possibilities of Generative AI are currently being explored by companies in Belgium. So according to recent research by security specialist Kaspersky. For example, from a sample of 500 Belgians, a quarter of respondents (25%) admitted using ChatGPT at work for textual tasks, such as content generation, translation or text enhancement. About the same number (24%) use it as a time saver, such as summarizing long texts or taking notes during meetings. These results are confirmed by consumer organisation Testaankoop, which states that 45% of the respondents had used ChatGPT directly through OpenAI or through the Bing search engine for some sort of tasks at home or at work. The customer-facing applications of Generative AI are equally promising, as companies think about integrating the technology into their customer communications. One example is tour operator TUI, which has incorporated ChatGPT’s intelligence into their mobile app so that customers can plan their trip with little effort.
Now let’s delve into three captivating Gen AI project ideas for your business to explore:
Creativity and content creation: unleash the creative potential of Generative AI to produce engaging content that resonates with your audience. From marketing campaigns to product descriptions, this technology can be your company’s secret weapon in content creation.
Customized communication: increase customer communication with personalized and context-aware messages. Harness the power of Generative AI to engage customers in a meaningful way to drive loyalty and conversion.
Process excellence: streamline and optimize your internal processes with Generative AI. Automate routine tasks, improve decision-making and ensure operational excellence across all departments.
Elevating Value with Generative AI: Use Cases that would fit Your Strategy
1. Fueling Creativity and Innovation
At the heart of any successful business is the ability to innovate and stand out from the competition. Generative AI enables organizations to do just that by facilitating the production of new and original content. Whether generating engaging marketing copy, designing unique product visuals or composing original music, Generative AI can serve as a source of fresh ideas that inspire creativity and drive innovation.
Let’s dig a little deeper into this reasoning and present a concrete idea for Use Case 1.
In retail, the importance of curating product collections to attract customers and drive sales cannot be understated. However, this manual process proves to be time-consuming and does not always produce the desired results. To address this particular challenge, Sopra Steria can help marketing teams generate curated product selections quickly and efficiently using Generative Al.
Our experts are trained to match a model with your product inventory. This model has intelligent learning capabilities that allow it to analyze images, understand the underlying theme and select relevant products from the catalog within the same theme. If you enable the Generative Al model with images or text, it can build product assortments and outfits around specific themes, occasions, seasons or trends. This versatility, by the way, extends to a range of applications, including Web site curation, product collections in emails, photo shoot styling, in-store window displays, product catalog creation and shopper-driven selections.
Benefits of this Use Case: by introducing this powerful model into your daily operations, you will benefit from a more accurate and creative assortment, achieved faster and accompanied by greater shopper engagement. What's faster? Well, we expect a 30% increase in employee throughput.
2. Enhancing personalization and customer experience
In today’s hyper-connected world, customer experience is paramount. Generative AI can significantly improve personalization efforts, allowing companies to tailor their products and services to individual preferences like never before. Whether generating personalized product recommendations, tailoring marketing messages or even curating customized news feeds, generative AI has the potential to create a more intimate and engaging customer journey.
Let’s dig a little deeper into this reasoning and present a concrete idea for Use Case 2.
Sopra Steria offers a comprehensive solution that harnesses the power of generative Al to transform your email marketing. Using advanced models, such as OpenAl's, we deliver a customized product that revolutionizes your customer engagement strategy.
Our approach starts by tailoring the Al model to your specific needs. By feeding the model with examples or refining it to understand your customer data and preferences, every email sent becomes a personalized masterpiece. From creating engaging subject lines to generating email texts and product recommendations, our solution covers it all.
Benefits of this Use Case: the benefits of our expertise are evident: you can expect a significant increase in open rates, click-through rates and ultimately higher conversion rates. Moreover, our approach frees up time for your marketing team so they can focus on strategic planning instead of laborious manual content creation.
In summary, our Use Case for Email Personalization with Generative Al is the key to improving customer engagement, driving sales and optimizing your marketing efforts. Let's work together to take your email marketing to the next level.
3. Optimizing operations and problem solving
Generative AI isn’t limited to creative efforts. It can also change the way companies solve complex problems and tackle operational optimization. One such problem is extracting information from unstructured data sources, such as PDFs, websites and images.
Let’s dig a little deeper into this reasoning and present a concrete idea for Use Case 3.
Sopra Steria offers an innovative solution that uses Large Language Models (LLMs) to revolutionize data collection from PDF files. Our cutting-edge approach uses advanced LLMs, such as those developed by OpenAl, to extract valuable data and insights from your PDF documents. One example is competitive analysis.
Our process begins by tailoring the LLM for your specific data set or examples so that it can understand the intricacies of your PDF documents. Whether extracting structured data, identifying key information or summarizing content, our solution is tailored to meet your unique needs.
Benefits of this use case: the benefits of this use case point to significant improvements in data accuracy, scalability of extraction, and overall productivity. This allows your team to shift its focus from tedious manual data extraction to more strategic tasks, improving your organization's workflow.
In short, our PDF extraction solution with LLMs is the key to unlocking valuable insights from your documents, streamlining your data processing and optimizing your business operations. Ooh and psst: this use case can be extended to scraping information from websites and/or chatting with your documents.
In a nutshell
It is important to note that while Generative AI is a valuable tool, it may not solve all your business challenges at once. Therefore, we are committed to helping our customers evolve into intelligent, data-driven organizations, providing support in several areas such as data strategy, data fundamentals, business intelligence and data science and AI challenges. Curious? Check out our offer for more information here and give us a call if you’d like to sit down with us and explore your options.