With AI technology developing at very high speed, it is important that we use tools in our business that can be Relevant, Reliable and Responsible. Those 3 core values are part of the SAP strategy in order to make the data in generative AI responsible and not to be used by third-party tools to extend their large language model. The AI Core resides in the BTP Platform and is used to embed machine learning processes in the Cloud for Sales V2 systems and business processes. But also generative AI is directly integrated in the systems and allows you co create a response email to a case. A third thing you get is a conversational user experience, with Joule you can leverage data across the SAP platform with prompts.
In Guided Selling through the Sales Process we have Lead and Opportunity Scoring which gives you insights in what leads/opportunities you should focus and what is doing well.
Relationship Intelligence Proposals for Contacts and Sales Teams: When you select a new contact in a lead you get directly a suggestion with a ranking of contacts related to the account who can help you seal the deal. This AI capability is based on the known relationships in Office 365 on the email server. It allows you to learn who knows who in your organisation and uncover the hidden relationships.
Getting product recommendations about what products or solutions you should position at your customers, based on previous deals done at other customers. This can help the sales reps to offer relevant products to their customers and increase the chances for a successful deal. The benefit for your organisation Is that you can learn from all customer interactions and improve the accuracy of recommendations over time. This can help identify patterns and trends in customer interactions.
Do you want to know more about AI capabilities and SAP CRM solutions; we are eager to do this journey with you with interesting co-funding possibilities.